Shelley Weiner, President, was born and raised in Brooklyn, NY, and graduated from Colby College (B.A., English) and Columbia University (Certificate, Database Application Design and Development).  Shelley started her career in graphic arts as a production manager and spent eight years in commercial printing sales before turning her hand to technology. Leaving behind the snap, crackle, and pop of her fellow Brooklynites, she moved in 2002 from her beloved New York City to rural Columbia County, NY, where she revels in the creative spirit, superb local cuisine and sheer beauty of the mid-Hudson Valley. Jazzing jaded technicians and opening PC minds to the joys of Apple hardware and software are two of her biggest highs, along with cooking with, and for, friends, listening to everything from fado to opera to samba, and reading non-fiction of all types.

Our training team also includes:

Jeffery Battersby, a native of the San Francisco Bay area and now a Hudson Valley resident, is an 18-year tech veteran and corporate IT manager.  He has introduced and integrated Macs into diverse IT infrastructures, including IBM iSeries servers, Windows, Citrix, and VMWare XenApp environments. Jeff developed and deployed the Mac-based help desk service for New York's largest personal injury law firm, and is a regular contributor to Macworld and Macworld.com.  He is a former newspaper publisher, sometime-actor, fulltime husband and father of three.

Andrea Cogliati is an IT trainer and consultant working in Europe and North America. His career as a geek began in 1979 when his father purchased the third Commodore PET 2001 sold in Italy. At the age of 8 he started programming in BASIC and 6502 assembler. He has worked as a developer, system and network administrator, technical writer, trainer, and manager. Andrea graduated in Mathematics at Scuola Normale Superiore in Pisa, Italy. He holds (or has held) several Microsoft, Apple, Cisco, Extreme Networks, McAfee, and Compaq certifications and he's also a BS7799 Lead Auditor. When not working, he enjoys cooking for friends and family.

Emily Derian DeMartino, who hails from Saratoga Springs, recently graduated from Bard College with her B.A. in Studio Arts.  She is pleased to join the Business Rules team as Sue's office assistant. In her free time, she enjoys working on a Red Hook farm, preserving fresh produce for the long & dark winter, tending her sourdough starter, and making dinner with her boyfriend.

Eric Hemmeter's first computer was an Apple IIe, and he has used Macs ever since. Eric holds a BA in Physics and MS in Computer Engineering. He is certified as an Apple systems administrator (ACSA) v10.5 and is certified to teach all of Apple's IT courses. When being something other than technical, Eric returns to his college days of rowing to stay in shape.

Davis H. Jefferson was an IT sales executive and branch manager for an Apple Specialist dealership. He holds several Apple technical certifications and now uses his many years of business and technical experience in his work as an Apple Certified Trainer. He is a member of the Apple Consultants Network, Macintosh Users of Delaware, and the New Castle County Chamber of Commerce. Davis earned his undergraduate degree from Washington College. He resides in Newark, DE, with his wife, daughter, and a feisty little Cairn terrier.

Adam Karneboge, an avid road warrior and frequent trainer for Business Rules, teaches all of Apple's IT courses. For over five years, Adam has taught more than 150 classes to outstanding reviews. He is also an avid fan who wholeheartedly stands with the Chicago Cubs. He wants you to know that he has a brick in the pavement outside Wrigley Field reading, "The Karneboges, If It Takes Forever.” 

Kiri Christopher Roberts owns a media production house in Albany, NY.  Kiri migrated from his home in Zimbabwe to the United Kingdom where he received a Masters in Audio Production from the University of Westminster in London. He has worked on music production, TV commercials, documentary films, and music videos throughout the world. Kiri is also a contributing writer for the Edit-Well magazine, and balances his time between his business and his Apple Pro Apps training engagements, teaching Final Cut Pro, Motion, SountrackPro and Logic to enthusiastic students.

Sue Schneider, Business Rules' incredible administrative assistant, hails from Phoenix, has lived in the Hudson Valley for over a decade, and is the reason BRI wheels hum smoothly. She has a BFA (painting) from the Kansas City Art Institute, and her fine-art exhibition experience keeps BRI's corporate identity and office decor consistent. Prior to coming to BRI, Sue's diverse career included managing print-production and teaching at Rhinebeck High School.  A self-proclaimed 'desert rat', Sue says she tolerates East Coast winters because, even in snow and ice, the Hudson Valley is blessed with incredible scenery, beautiful art, funky music, and great people.